Just seen this thread. Gonna write a little bit. Just wanted to say few things to clear up any queries, I respect all the comments in this thread, I started off in the Grime scene of course, that was always my passion & I never thought in a million years I could earn money off it, not until the day someone said to me if you’re good at doing something don’t do it for free so I started charging for videos etc. This was a whole new concept to me because I’ve never seen anything like what I was doing online, yes I saw the DVDs but I guessed they used to film for free and make their money back off the DVD sales, wether the artist saw any of that I don’t know but I still see it as a big promo for them and the scene in general. It got to a point where I didn’t want to work in Topman anymore which was before I started charging artists, as I was using the money from my job to buy better camera equipment & tapes.
It got to a certain point where I could now charge people and leave Topman to focus on SBTV full time. SBTV got me into so many places, it got me my first ever proper media job at the BBC, that was because a commissioner there saw my freestyle videos and got me in to do a series called Jail Tales for them > http://www.youtube.com/results?searc…ail+tales&sm=3 < which again I managed to bring Grime artists into the BBC in a way which was never done before on multi-platform let alone the BBC. This broadened my thinking of who I’m going to feature/how I wanna make money.
It got to a point where I started thinking I want to make money elsewhere instead of charging artists because sometimes artists didn’t have enough money to feature so I did it for free but my main goal was to make money elsewhere because I want the platform to be used by anyone that’s talented and sometimes the talented aren’t making enough money & I don’t want them to shy away from the platform because of that. Yes I could’ve probably made more money than what I have done, I’ve had some artists offer me grands to get their video on SBTV & I have never done that, I have to genuinely like it and if it’s not your cuppa tea then it will be for someone else. I have never ever and will never ever be offered money for people to go on the platform, that defeats the purpose of why I started.
I see a few people asking how does the views quantify in album sales etc, that’s a very good question and I can’t measure the success of sales off the back of a video but what I can measure is the amount of people that are introduced to an artist via my platform & then it’s up to the artist to captivate that fan further than the SBTV platform.. For example P Money, Dot Rotten, Mic Righteous, Elro, English Frank, Yungen, Krept, BBK, Konan, Ed Sheeran, Tempa T, Emeli Sande, Jessie J, Rita Ora to name a few, some of those names are not Grime, but some are and even to me I was shocked when people have messaged me saying, thank you for introducing me to people like BBK, Bashy etc because to me they’re huge but there’s a bigger world out there then just what I know. So where I can’t quantify sales with people I featured, I can quantify the new audience I can bring to the table & what I think artists need to do after that is use other platforms, not just SB and have a solid marketing plan behind you instead of the artist just jumping on SBTV and thinking they’re going to smash the game after just one video.
Now what I do with artists is I try to work with them as much as possible to get their marketing plan linked up with SBTV so instead of them just coming on to SBTV to spit bars which yes might help me, I’m trying to make them think why are you coming on to SBTV? What is it to promote? New tape? New merchandising? A gig your performing at? EP? etc etc so those are income revenues for the artist and not me and hopefully they see it as a symbiotic relationship instead of it being one sided. All I wanna do is be able to give a voice to people for them to showcase their talent and wether I get all these new articles or on the front of the Economist, I hope it always brings it back to my ethos or just showcasing good talent regardless of what genre you’re doing. Some people may agree/disagree but at least I got a little bit off of my chest lol. I got loads more I wanna say and I wanna do a video series soon to explain all my thinking behind it and hopefully next year I will.
Of course now videos are different from what I started because even the audience have grown up. They don’t want to hear all those GUN/SHANK/BARS unless it’s Terminator or something or you have hood rep like Nines etc as I know some of the early videos I filmed were hoooood as hell and I will still film those hood ones but now I want you to have a story to tell instead of just saying it for the sake of saying it.
I never will forget Grime. It’s where I started and every time I do interviews, I always mention the DVDs & Grime/Rap scene so I can only see it as growing & I do a lot more stuff than what I do before but I still try to cater as best as I can for the original fans. I also don’t wanna be seen as the guy that’s made all this money etc because that’s not why I still film the videos like the most recent one with Scrufizzer, I’m still a big fan of the scene and will continue to film it for as long as possible. - SB
@Casisdead put out the track list of for Number 23 but the question is, wheres COMMERCIAL!?
Its been a year since the trailer for Commercial came out and nothing much has happened with Cas tbh. track listing looks weak plus put together with tracks we’ve heard. T.r.o.n is still the best out of the lot imo.
Boxed - tomorrow 29th Nov - Free all night.
Birthdays has to be one of my favorite small clubs, for a few reasons i dont really need to share but the Boxed @BoxedLdn mandem will be down to play Grime all night and i’ll be there too, be there or be boxed!
@hollowmanjendor - Eskimo Dance Nov’2013
@Footsie & @DDoubleE7 - Eskimo Dance Nov’2013
@djlogansama - Eskimo Dance Nov’2013